The project

New hybrid and electric cars must emit an artificial sound as from this year as a safety measure. The news made us wonder, what if the Acoustic Vehicle Alert Systems could contribute to the environment besides being functional?
Let us find an answer to this question with technology. Let us introduce The Hy Project.

“THIS WILL BE THE FIRST EV SOUND, OF THE REST OF THE EV SOUNDS”

Alejandro Curcio, President
AYAX Toyota & Curcio Capital.

Sound freq

Global research on how noise affects plants shows that they react to specific waveform spectrum vibrations. When exposed to a specific range of frequencies, plants show better growth and absorption of nutrients. With this information in mind, we've developed The Hy Project, the first AVAS sound that benefits the environment.

Applied tech

We've developed the device to implement Hy in any vehicle. Its microprocessor is capable of dynamically change the sound of the car to match its speed.

Chasis
Device
Juan Ciapessoni
Juan Ciapessoni
Co-Founder & Head of Innovation
The Electric Factory Group
Toyota Uruguay is taking a different approach to EV sounds
“Toyota Uruguay is taking a different approach to EV sounds”.
Fast Company
“World Changing Idea.”
Santiago Tarallo
Santiago Tarallo
CMO
Ayax/Curcio Capital
Solución sostenible
“Toyota ha planteado una solución sostenible a la normativa que obliga a los coches eléctricos e híbridos a hacer algo de ruido.”
World’s first sonic solution to heal the planet.
“World’s first sonic solution to heal the planet.”
Guzmán Calzada
Guzman Calzada
Sound Designer
Car And Driver
“Proyecto Pionero”
Design Boom
“The HY project adds artificial sound to electric cars to stimulate plant growth”
Cristina Zubillaga
Cristina Zubillaga
Sustainable & Smart Cities Consultant